Ida Serdén

I’m always looking for inspiration and to learn something new, wherever I go and wherever I look. In a world that is both artificially intelligent and genuinely (honestly!) stupid, breaking through the noise is harder than ever. The people and brands that manage it are the ones that intrigue me most.

The drive to create bold, impactful visuals keeps me exploring what’s next, creatively and strategically. Over the past 10 years, I’ve worked across fashion, beauty, and fintech, crafting commercial concepts that bring brands to life. My expertise spans the full creative process, from shaping insight-led strategy to delivering fully realized campaigns: films, photography, editorial content, digital experiences, and brand identities.

With experience from boutique agencies, freelance work, and corporate in-house teams, I understand both the creative and strategic sides of creative branding. I thrive where design, storytelling, and innovation intersect, creating concepts that not only catch the eye but also resonate and last.