Ida Serdén

I’m fascinated by trends and how they evolve in symbiosis with everything else in society. Brand concepts are my passion—it’s more challenging than ever to break through the noise, and the brands that do so successfully are the ones that intrigue me the most.

The drive to create bold, impactful visuals keeps me constantly exploring what’s next—both creatively and technologically. Over the past 10 years, I’ve worked across fashion, beauty, and fintech, crafting commercial concepts that bring brands to life. My expertise spans the entire creative process, from shaping strategic, insight-driven ideas to delivering fully realized marketing campaigns—including films, photography, editorial content, digital experiences, and brand identities.

With experience from boutique agencies, freelance work, and corporate in-house teams, I understand both the creative and strategic sides of branding. I thrive in the space where design, storytelling, and innovation intersect—creating concepts that not only catch the eye but also resonate and last.