Art Direction /
Creative work
2022-2024
PAYPAL
ART DIRECTION
Rethink
The Rethink Creative Platform is a development of the PayPal communication guidelines to better serve PayPal’s B2B communication with SMBs (small to medium businesses) while maintaining brand consistency throughout. With the Rethink platform and its new communication toolbox, PayPal inspires SMBs to rethink what’s possible.
2021-2022
ZETTLE BY PAYPAL
ART DIRECTION
Made for More
Made for More was Zettle by PayPal's first communication platform after PayPal acquired iZettle in 2018. It was the first global campaign for Zettle in a long time. The Made for More platform was developed to support all communication, in all channels throughout the funnel.
While the film focused more on all the digital offerings that Zettle could offer working with, or apart from the card reader, product stills depicting the point-of-sales card readers and hardware were developed to match and complement the magical, heightened reality in the brand film(s).
Made for More - Full length brand film
2020-2021
IZETTLE
ART DIRECTION
Halloween 2020 social post
Lokrantz & Co 2019
HIP.IE
ART DIRECTION + Graphic Design
Brand Launch and Fashion Concept
Hip.ie is a value-based fashion brand for modern women who prioritize equality and environmental issues. Hip.ie creates unique suits and blazers with a design amazed by handicraft & artisanal art. Hip.ie launched in the early summer of 2019 with a campaign concept and logotype created by Lokrantz & Co.
Logotype designed in 2019
Lokrantz & Co 2016-2017
FEETFIRST
ART DIRECTION
Famous influencers in a fashion editorial concept
Feetfirst is the umbrella brand for Din Sko, Skopunkten, Jerns, Nilson Shoes, Radical Sports and Ecco. With that many brands, the target audience is wide, to say the least. The decision was made to make the concept clean with a fashion editorial feel, movement, and energy. We created video for TV, online, and social media. The three campaigns produced 2016 - 2017 feature some of Sweden's most famous influencers at the time and have all resulted in increased sales.
Din Sko
Ecco
Skopunkten
Nilson Shoes
Radical Sports
Jerns
Din Sko Ecco Skopunkten Nilson Shoes Radical Sports Jerns
Fall Campaign 2017
Fall Campaign 2016
Lokrantz & Co 2019
TWILFIT
ART DIRECTION
A renowned Swedish retail chain
Sweden’s largest retail chain in the underwear, leisure wear, and swimwear category. Twilfit focuses on offering underwear for all women and occasions. Classic and feminine, functional and sensual.
Lokrantz & Co was commissioned to work with Twilfit’s already established concept “It will fit your life” and create inspiring photo and film material for all of Twilfit’s communication.
Influencer campaign
A swimwear campaign with the yoga and lifestyle entrepreneur Josefin Dahlberg (@josefindahlberg.se)
Spring Campaign 2019
With model and influencer @majakrag
Endorsement campaign with the Twilfit Staff
Twilfit's sales manager, customer service manager and a store sales person fronted the staff campaign that was running in March 2019
Lokrantz & Co 2014-2016
Glitter
ART DIRECTION + GRAPHIC DESIGN + STYLING
Campaigns 2014-2016
Glitter is the largest jewelry and accessories chain store in the Nordics. Campaigns produced for five markets (the Nordic countries and Poland) including TV commercials, Instagram, store materials, outdoor campaigns and magazines.
Lokrantz & Co 2014-2018
VITA
ART DIRECTION + STYLING
Norway's largest cosmetics and hygiene retail chain
Vita is Norway's largest cosmetics and hygiene retail chain with a wide target audience. The monthly campaigns contain film (TV and online), a magazine (reaching 1 million Norwegian households every month), outdoor ads, and in-store material. The ambition and challenge was to always maintain and improve Vita's fresh and inspiring feel.
Vita magazine
